MMO for children
Artist Cai Guo-Qiang wanted to create an online world where the children of East Asia could meet, play and learn together. For this he brought me on to help direct the project.
I had the opportunity to help develop the initial proposal, produce promotional videos, recruit and then direct the development team.
The game is a workshop-based world where children can meet, explore, chat, and make artistic creations.
This project had an interesting challenge, we wanted the children to relate to each other without having nationality or geography being part of the relationship. So we developed an iconic language so that the children could chat with each other without being mediated by local languages.
The world is expansive, and will keep growing as new workshops are added to it over time, mostly coinciding with different museum shows.